{"title":"BTX","description":"\u003cp\u003eProfessional BTX for aligned, nourished, and intensely shiny hair. The most advanced technology in formaldehyde-free straightening.\u003c\/p\u003e","products":[{"product_id":"luxe-platinum-btx-blueon-1kg","title":"Luxe Platinum BTX Blueön 1KG","description":"\u003cp data-start=\"67\" data-end=\"465\"\u003e\u003cstrong data-start=\"69\" data-end=\"90\"\u003eBlueön Professional\u003c\/strong\u003e's \u003cstrong data-start=\"94\" data-end=\"117\"\u003eBTX Luxe Platinum\u003c\/strong\u003e is a high-performance hair treatment developed to \u003cstrong data-start=\"180\" data-end=\"244\"\u003edeeply hydrate, reduce volume, and control frizz\u003c\/strong\u003e. Its advanced formula combines \u003cstrong data-start=\"275\" data-end=\"327\"\u003ePanthenol, Argan Oil, and Quaternized Keratin\u003c\/strong\u003e, active ingredients that help to \u003cstrong data-start=\"349\" data-end=\"398\"\u003enourish, rebuild, and align the hair fiber\u003c\/strong\u003e, leaving strands more disciplined, soft, and with intense shine.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"773\"\u003eIn addition to deep treatment, the BTX promotes \u003cstrong data-start=\"510\" data-end=\"564\"\u003ehair mass replenishment and cuticle sealing\u003c\/strong\u003e, reducing porosity and providing an effect of \u003cstrong data-start=\"620\" data-end=\"667\"\u003esmoother, silkier, and healthier hair\u003c\/strong\u003e. The pigmented particles also assist in \u003cstrong data-start=\"713\" data-end=\"772\"\u003eneutralizing unwanted yellow tones in blonde hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"792\"\u003e✨ \u003cstrong data-start=\"777\" data-end=\"792\"\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"793\" data-end=\"1059\"\u003e\n\n\u003cli data-secti=\"\" p=\"\" data-start=\"795\" data-end=\"834\"\u003eVolume reduction and frizz control\n\u003cp\u003e \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-secti=\"\" p=\"\" data-start=\"837\" data-end=\"879\"\u003eDeep hydration and mass replenishment\n\u003cp\u003e \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-secti=\"\" p=\"\" data-start=\"882\" data-end=\"922\"\u003eIntense nourishment with \u003cstrong data-start=\"903\" data-end=\"920\"\u003eArgan Oil\u003c\/strong\u003e\n\u003cp\u003e \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-secti=\"\" p=\"\" data-start=\"925\" data-end=\"972\"\u003eStrengthening with \u003cstrong data-start=\"944\" data-end=\"970\"\u003eQuaternized Keratin\u003c\/strong\u003e\n\u003cp\u003e \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-secti=\"\" p=\"\" data-start=\"975\" data-end=\"1019\"\u003eMore shine, softness, and strand alignment\n\u003cp\u003e \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-secti=\"\" p=\"\" data-start=\"1022\" data-end=\"1059\"\u003eHelps neutralize yellow tones\n\u003cp\u003e \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-start=\"1061\" data-end=\"1188\"\u003e? \u003cstrong data-start=\"1064\" data-end=\"1077\"\u003eContent:\u003c\/strong\u003e 1kg\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e?‍♀️ \u003cstrong data-start=\"1090\" data-end=\"1104\"\u003eIndication:\u003c\/strong\u003e All hair types, especially blonde and frizzy hair\u003cbr data-start=\"1163\" data-end=\"1166\"\u003e⭐ \u003cstrong data-start=\"1168\" data-end=\"1188\"\u003eProfessional use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LOJA BLUEÖN","offers":[{"title":"Default Title","offer_id":43959647731846,"sku":"ON0007","price":119.0,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3898\/7910\/files\/btx_luxe_platinum.jpg?v=1779112470"},{"product_id":"mascara-redutora-de-volume-btx-grego-blueon-1kg","title":"BTX Grego Blueön Volume Reducing Mask 1KG","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-size: medium;\"\u003eBTX Free Grego Blueön Professional 1Kg\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 data-start=\"603\" data-end=\"731\" style=\"caret-color: #000000; color: #000000;\"\u003eAnti-frizz mask developed to reduce frizz, control volume, and provide more aligned and disciplined hair.\u003c\/h3\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"733\" data-end=\"843\"\u003e• Enriched with Andiroba Oil and a Blend of Amino Acids, which help nourish, soften, and add shine to the hair.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"845\" data-end=\"958\"\u003e• Promotes silky-touch hair with a healthy appearance and intense shine, making detangling and finishing easier.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"960\" data-end=\"1073\"\u003e• Suitable for all hair types and ideal for professional treatment and frizz control protocols.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"1075\" data-end=\"1179\"\u003e• 1kg professional packaging with excellent yield for beauty salons and professionals in the field.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"1075\" data-end=\"1179\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1210\" data-end=\"1410\" style=\"caret-color: #000000; color: #000000; text-align: justify;\"\u003eThe \u003cstrong data-start=\"1212\" data-end=\"1250\"\u003eBTX Free Grego Blueön Professional\u003c\/strong\u003e is an anti-frizz hair mask developed to provide volume control, frizz reduction, and hair that is visibly more aligned, soft, and shiny.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000; text-align: justify;\" data-start=\"1412\" data-end=\"1668\"\u003eIts formula combines \u003cstrong data-start=\"1432\" data-end=\"1452\"\u003eAndiroba Oil\u003c\/strong\u003e, known for its nourishing and emollient properties, with a \u003cstrong data-start=\"1518\" data-end=\"1542\"\u003eBlend of Amino Acids\u003c\/strong\u003e, which helps replenish essential components of the hair fiber, promoting silkier hair with a healthy appearance.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000; text-align: justify;\" data-start=\"1670\" data-end=\"1831\"\u003eIdeal for professional use, the treatment helps to discipline the hair, providing a soft touch, intense shine, and greater ease in the finishing routine.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000; text-align: justify;\" data-start=\"1833\" data-end=\"1963\"\u003eIts creamy texture facilitates uniform application, offering excellent yield and performance in salon protocols.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LOJA BLUEÖN PROFESSIONAL","offers":[{"title":"Default Title","offer_id":44159841140870,"sku":"ON0027","price":129.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3898\/7910\/files\/btxfreegrego.jpg?v=1783951456"},{"product_id":"btx-luxe-blueon-professional-1kg","title":"Btx Luxe Blueön Professional 1kg","description":"\u003ch3 data-secti style=\"caret-color: #000000; color: #000000;\" data-start=\"528\" data-end=\"659\"\u003e\n\n\u003cstrong data-start=\"528\" data-end=\"659\"\u003eFrizz control, volume reduction, and deep hydration for hair that is more aligned, disciplined, and healthy-looking.\u003c\/strong\u003e\n\n\u003c\/h3\u003e\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"661\" data-end=\"855\"\u003eThe \u003cstrong data-start=\"663\" data-end=\"695\"\u003eBTX Luxe Blueön Professional\u003c\/strong\u003e is an anti-frizz mask developed for the professional care of hair that presents frizz, excessive volume, dryness, and difficulty in alignment.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"857\" data-end=\"1036\"\u003eIts formula provides \u003cstrong data-start=\"881\" data-end=\"930\"\u003edeep hydration and greater hair control\u003c\/strong\u003e, helping to reduce the frizzy appearance and leaving hair more disciplined, soft, and with movement.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"1038\" data-end=\"1311\"\u003eEnriched with \u003cstrong data-start=\"1054\" data-end=\"1071\"\u003eMonoi Oil\u003c\/strong\u003e, BTX Luxe assists in the nourishment and conditioning of the hair fiber, providing a silky touch and a more uniform appearance to the hair. Its action is ideal for those seeking hair with \u003cstrong data-start=\"1254\" data-end=\"1310\"\u003eless volume, less frizz, and a more aligned finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"1313\" data-end=\"1475\"\u003eWith a \u003cstrong data-start=\"1317\" data-end=\"1339\"\u003epH between 3.5 and 4.5\u003c\/strong\u003e, it was developed especially for professional use and can be incorporated into salon treatment and frizz control protocols.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"1477\" data-end=\"1503\"\u003e\u003cstrong data-start=\"1477\" data-end=\"1503\"\u003eMain benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1504\" data-end=\"1796\" style=\"caret-color: #000000; color: #000000;\"\u003e\n\n\u003cli data-secti\u003e\n\n\u003cp style=\"caret-color: #000000; color: #000000;\" data-start=\"1798\" data-end=\"1923\"\u003e\u003cstrong data-start=\"1798\" data-end=\"1812\"\u003eIndication:\u003c\/strong\u003e hair with frizz, excessive volume, dryness, unruly, or that needs greater discipline and alignment.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"LOJA BLUEÖN PROFESSIONAL","offers":[{"title":"Default Title","offer_id":44368867065990,"sku":"ON0036","price":119.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3898\/7910\/files\/btx_luxe.jpg?v=1789680329"}],"url":"https:\/\/blueonpro.com\/en\/collections\/btx.oembed","provider":"Blueön_BR","version":"1.0","type":"link"}